Once the actress has established herself as a mature AV star, she has the options of continuing into some of the more outrageous AV genres, retiring, or, sometimes, re-emerging under a new name as a "new face. The vast majority of AV actresses debut in their late teens,  but in the mids a trend for "mature women" became evident. AV performers were often struggling actresses who could not find work in the theatrical Roman Porno films and girls from the soaplands. The industry is noted for having frequent turnovers; since the dawn of the AV industry in the early s, hundreds of AV idols have debuted every year, with an average career span of about a year, appearing in five or ten videos during that time. These scouts are affiliated with talent agencies who then hire the actresses to the AV production companies. It is not uncommon in Japan for a waning female television star or singer to feature in pornographic videos.
Salma. Age: 23.
According to cultural essayist Rosemary Iwamura, "she didn't seem to be making videos because of a lack of options but rather as an informed choice.
Mackenzie. Age: 21.
List of Japanese idols
In other projects Wikimedia Commons. The AV market was estimated to make up about 30 percent of Japan's video rentals. The line between "adult" and "family" entertainment in Japan is not as clear-cut as it is in some other countries. In addition to the influence of pornography on mainstream cinema, the line between pornography and family entertainment, such as daytime television, is blurred. Once the actress has established herself as a mature AV star, she has the options of continuing into some of the more outrageous AV genres, retiring, or, sometimes, re-emerging under a new name as a "new face. AV fans are invited to follow the progress of a prominent AV actress' career over several video appearances. Archived from the original on 8 March